Graphic and Art Direction
CLIENT / La Cala Barceloneta
LOCATION / Barcelona
YEAR / 2024
PHOTOGRAPHY / Montse Capdevila
La Cala is more than a café—it’s a vibe. Nestled in the heart of La Barceloneta, it blends the rhythm of the sea with the warmth of the earth. Its identity flows like waves, bold yet effortless, with a dynamic typeface and a color palette that speaks for itself: the deep Blue Klein, as infinite as the ocean, and the rich terracotta, grounding the space in warmth. The contrast is electric, the branding unmistakable—a perfect balance of movement, elegance, and simplicity.