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LA CALA

Graphic and Art Direction

CLIENT / La Cala Barceloneta

LOCATION / Barcelona

YEAR / 2024

PHOTOGRAPHY / Montse Capdevila

La Cala is more than a café—it’s a vibe. Nestled in the heart of La Barceloneta, it blends the rhythm of the sea with the warmth of the earth. Its identity flows like waves, bold yet effortless, with a dynamic typeface and a color palette that speaks for itself: the deep Blue Klein, as infinite as the ocean, and the rich terracotta, grounding the space in warmth. The contrast is electric, the branding unmistakable—a perfect balance of movement, elegance, and simplicity.

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